Marketing Lab-Grown vs Natural Diamonds Without Confusing Consumers By Niraj Choksi
Saturday, January 10, 2026
As the jewelry industry evolves, consumers are presented with more choices than ever—especially when it comes to diamonds. One of the most significant shifts is the growing presence of lab-grown diamonds alongside natural diamonds. While both are real diamonds, marketing them responsibly requires clarity, transparency, and education. The challenge for brands is to inform consumers without overwhelming or misleading them.
