Blog posts of '2025' 'August'

Gold has always held a timeless place in Indian culture, symbolizing wealth, tradition, and emotional value. But as preferences evolve with modern lifestyles, there is a rising demand for gold jewelry that is both affordable and stylish. The recent BIS (Bureau of Indian Standards) approval of 9kt gold under mandatory hallmarking has created a major shift in the jewelry market, offering a fresh and accessible option for the millennial generation.

Gold has always held a special place in jewelry, representing luxury, heritage, and timeless beauty. Traditionally, 22kt and 18kt gold have dominated the market, offering purity and shine but often at a price point and delicacy that makes them less suited for everyday wear. Today, a new chapter unfolds in the world of fine jewelry with the introduction of 6kt gold