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Blog posts tagged with 'eco-friendly jewelry'

The Rise of Ethical and Lab-Grown Jewelry: Marketing Challenges & Opportunities By Niraj Choksi

The global jewelry industry is experiencing a fundamental shift. Consumers are no longer driven solely by beauty and status—they now seek ethics, transparency, and sustainability. At the heart of this transformation is the rapid rise of ethical sourcing and lab-grown jewelry, redefining how jewelry is produced, positioned, and marketed.

Sustainable Jewelry Marketing: Promoting Eco-Friendly Practices to Consumers By Niraj Choksi

As consumers become more environmentally conscious, sustainability is no longer a trend—it’s an expectation. In the jewelry industry, where materials are precious and production processes are complex, sustainable jewelry marketing plays a vital role in educating consumers and building long-term trust. Brands that transparently promote eco-friendly practices are redefining modern luxury.