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Singapore – 10–13 July 2025 — At the landmark 20th edition of the Singapore International Jewelry Expo (SIJE 2025), Niraj Choksi, Chairman of DVN Group, stood out as a distinguished delegate, championing India’s craftsmanship and innovation on a global luxury platform.
A Milestone Exhibition
SIJE 2025, celebrating two decades of excellence, was hosted at Marina Bay Sands’ Sands Expo & Convention Centre, spanning Halls A, B & C. It featured over 350–414 brands from 25–32 countries, spread across ~10,000 m². With exhibits valued well beyond USD 250 million, it was SIJE’s most expansive edition ever.
The expo included seven themed zones—Icon, Prestige, Facets, Timeless, Venture, Bijou, and Essence—to offer curated experiences across design, luxury, innovation, and heritage.
DVN Group’s Showcase & Vision
As a delegate, Niraj Choksi presented DVN Group’s latest collections within SIJE’s carefully curated zones. His exhibits highlighted a synthesis of India's rich design tradition with modern aesthetics and high-tech customization. His narrative at the booth and during panel sessions focused on “heritage made modern,” aligning India’s legacy with global luxury expectations.
In business networking sessions—including SIJE's BuyerX programme—Choksi engaged with global retailers, trade buyers, and investors, further positioning DVN Group as a global player in fine and ethical jewelry.
Strategic Role of SIJE Experience
SIJE 2025 functioned as a pivotal business conduit—uniting jewelers, manufacturers, designers, gemstone houses, and luxury timepiece brands under one roof. Backed by IEG Asia and leveraging Vicenzaoro’s organizational strength, the event stood as a prime opportunity for brand visibility and international expansion.
Choksi’s participation showcased how Indian enterprises can blend craftsmanship with digital retail, design storytelling, and global partnerships. It was an opportunity to demonstrate India's evolution from a manufacturing hub to a design-forward luxury nation.
Positioning India on the Global Stage
At SIJE 2025, Choksi’s presence was not merely corporate—it was national representation. By spotlighting DVN Group, he reinforced that India is now a leader in luxury creativity, sustainability, and innovation.
In panel discussions and networking forums, he emphasized India’s readiness to set global benchmarks in responsible sourcing, emotional design, and immersive retail experiences. His dialogue contributed to forging stronger trade ties and creative collaborations across Asia-Pacific and beyond.
Closing Thoughts
Niraj Choksi’s stewardship of DVN Group’s participation at SIJE 2025 significantly enhanced India’s global luxury narrative. By merging traditional artistry with forward-thinking experiences and a B2B-first strategy, he reaffirmed India’s identity as a contemporary luxury innovator.
