Niraj Choksi

Niraj Choksi — known professionally as Nick Choksi — is an Indian entrepreneur and business professional. He is a Co-Founder of DVNJEWELRY and holds global marketing and sales leadership there; the company is part of DVN Group, a family-led jewellery manufacturing business based in Mumbai.

His own work is commercial rather than technical: international business development, relationship management, marketing and sales strategy, customer acquisition, and the expansion of an Indian manufacturing business into overseas markets. In practice that means the B2B relationships international trade runs on — buyers, wholesalers and brands who place a first order and then decide whether to place a second.

He describes his approach as combining the values of a family business with modern digital commerce, international B2B relationship building and technology-enabled brand development — the traditional side of the trade and the contemporary side of selling it treated as one job rather than two.

DVNJEWELRY manufactures precious-metal jewellery, gold-filled products, sterling silver, gold vermeil and custom-designed pieces. The positioning he takes to international buyers is the company's own: craftsmanship, customisation, international B2B relationships, sustainability, and women-centred employment and production practices.

His stated professional interests run to jewellery manufacturing, international trade, digital identity, media, investment and women's empowerment. His philanthropic work centres on women's empowerment, legal awareness, economic participation, education and social development. He names family, entrepreneurship, ethical business practice, Indian cultural traditions, service, and enduring institutions and relationships as the values he works from.